About Us

David Mott was born and raised in Rio Rancho. He joined The Socha Company in 2023, coming from a decade long career in pharmacy as a technician. He spent years managing inventory and helping people as much as could be done. He now plans to learn all that he can about this industry.

Mayra Dominguez was born and raised in Albuquerque. She received her associates degrees from CNM in Accounting and Business Administration. Mayra’s experience includes several years as a legal assistant, office manager, bookkeeper, and payroll clerk. She plans to finish her Bachelor’s degree at UNM-Anderson School of Business.

Gabe has been with The Socha Company since 2017 and has completed extensive manufacturer training, building a strong working knowledge of both plumbing and hydronic system design through hands-on experience and continued education. His background in sales and customer service helps him stay focused on practical solutions that support wholesalers, contractors, and engineers. In 2025, he earned his Certified Professional Sales Consultant certification. Today, Gabe works in outside sales across a territory that spans from Albuquerque to Durango, Colorado.

Michael has been with The Socha Company, Inc. since 2003, and has trained extensively with the manufacturers we represent. He specializes in commercial sales, and works closely with consulting engineering firms and mechanical contractors to ensure that commercial projects are successful. In addition to commercial sales and support, Michael leads in hydronic design including radiant heating, snow melting, solar thermal and geothermal thermal systems. Promoted to Sales Manager 2019, Michael has become an invaluable asset to the team at The Socha Company, Inc., our manufacturers, and all of our customers.

Juan was born and raised in El Paso, TX, a market shaped by a diverse customer base and a strong Mexican cultural influence. He brings nearly 10 years of sales experience across various markets, including PPE, OEM hardware, and facilities consumables. He also has a background in supply chain management for manufacturing plants, as well as inventory management.

Juan joined The Socha Company in January 2026, bringing with him one year of plumbing wholesaler experience. He enjoys learning and problem-solving, and views plumbing and hydronics as industries full of opportunities to learn and grow. He is eager to continue developing his expertise while helping grow the strong name and reputation of The Socha Company in Southern New Mexico and the greater El Paso market.

Isreal Flores was born and raised in Albuquerque. He has experience working in a fast-paced warehouse environment, where he developed strong organizational and time management skills. His responsibilities included receiving and processing incoming shipments, accurately picking and packing orders, and maintaining inventory records. He became proficient in using warehouse equipment and systems to ensure efficiency and safety while meeting daily productivity targets. Working as part of a team, he contributed to smooth operations by communicating effectively and supporting coworkers when needed. This role strengthened my attention to detail, ability to work under pressure, and commitment to maintaining high standards in a physically demanding setting. 

Andres Holder